MEF’s visual identity and branding

Standards for use of the Maghreb Economic Forum logo.

The MEF logo is our most important brand asset. It is used to represent MEF and its products.  

For external stakeholders, MEF’s approval is required prior to any use of its logo. To obtain approval, stakeholders should liaise with their contact person.

The MEF logo

External use 

MEF logo has two different formats

MEF THINK-AND-DO TANK: used in publications, printings, communication assets with a preference to include “The Maghreb Economic Forum” in text.

MEF MAGHREB ECONOMIC FORUM: used in communications with Governmental and Intergovernmental Institutions (Official letters, Invitations, Reports…)

Each Logo has a white version to be used on darker backgrounds for efficient visibility and design purposes.

For designers using Adobe Suite, please download the source files below

Our blue: #5dbcd2.